Karmaloop unveils renovated Newbury store
Style, Words | (5)
After hibernating through the winter retail season, streetwear giant Karmaloop reopened its flagship store on Newbury Street this month. The Boston-based clothing retailer, closed since late 2007, reemerged with an updated design meant to embody "Karmaloop culture," a brand image born out of skateboarding, hip-hop, and street art.
"The store was cool, but it was kind of outdated and we wanted the store to represent Karmaloop's cutting edge," said director of grassroots marketing Dennis Todisco.
"It’s a much cleaner atmosphere. It looks way more professional, the product is much better displayed, and we fused all the things Karmaloop’s doing together."
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