Independent clothing line Dance Party Massacre will celebrate its first foray into the Boston retail market with a release party at LAB tonight, 7-9:30. The local t-shirt and bandanna company has been operating online since 2007, but the LAB launch will mark its debut in the city. Look for an in-store performance by DJ Nato, as well as complimentary DPM schwag and drinks (PBR is never far from these things). Pics to follow.
Here’s the Dance Party Massacre mission statement:
Dance Party Massacre was formed around the idea that we should do what we want despite what others might think. It’s about doing what makes you happy, and believing in yourself because that’s how you’ll survive. Inspired by horror films of the past and dance parties all around, it’s imagery is a combination of horror, fun, color, and danger. The people who wear it realize that life can be cut too short to live with fear in our hearts. We know something is out to get us, but we won’t be brought down. We’ll dance until our feet bleed and laugh until our guts hurt, because they can’t harm us if we don’t let them!