After hibernating through the winter retail season, streetwear giant Karmaloop reopened its flagship store on Newbury Street this month. The Boston-based clothing retailer, closed since late 2007, reemerged with an updated design meant to embody “Karmaloop culture,” a brand image born out of skateboarding, hip-hop, and street art.

“The store was cool, but it was kind of outdated and we wanted the store to represent Karmaloop’s cutting edge,” said director of grassroots marketing Dennis Todisco.

“It’s a much cleaner atmosphere. It looks way more professional, the product is much better displayed, and we fused all the things Karmaloop’s doing together.”

More pictures after the jump.

The still-unassuming entryway now opens into a mélange of lavender and rich maroon, with dark wooden accents and glimmering tiles. The showroom also features a disparate mix of conversation pieces, including a suit of armor, fireplace, and glass-bottom floor where shoppers can glimpse the beams girding the brownstone building.

According to Todisco, the design scheme is the brainchild of Karmaloop owner Greg Selkoe, who drew on his Boston roots for inspiration. An illuminated shoe display along the store’s back wall, for instance, is modeled after the cross-hatched windows of the Boston Public Library. Other elements, like the golden pig that adorns the fireplace’s mantlepiece and the exposed foundation, were spur of the moment decisions from Selkoe.

“Greg saw some rats running over [the construction], so he said, ‘Wouldn’t it be cool if we threw some glass over it?’,” said Todisco.

The reopening also marks the inclusion of several new clothing brands, including IRAK NY and in-store exclusive SLB. Todisco says the store has made a push to expand its shoe selection, though he will neither confirm nor deny rumors of an enhanced account with Nike.

While some have called the store an “urban outfitters of thugwear,” other diehard fans revere the location as a fashion mecca. Regardless of the style debate, it’s undeniable that Karmaloop has been killing it: last year, driven by exponential growth in online sales, the company grossed over $20 million. That figure is likely to grow in the future, following the roll out of Karmaloop Japan, a Japanese-language site geared toward the burgeoning streetwear market in Asia.