LAB is going international this month with a t-shirt from Serbian streetwear company Carrot Clothing. Here’s a partial list of the questions that just popped into your head:
- What is Serbian streetwear?
- Do they grow carrots in Serbia?
- Don’t they have a different word for it there?
Calm down– the confusion can be unsettling. Now, look closely: the carrot has a moustache, a hockey stick, and a YO! MTV RAPS speech blurb. Regardless of the agricultural patterns of Central Europe, the world is a better place with this shirt than without it.
Also, look for a 100-box limited release from Dalek, packed with a 30×40cm print, sticker and t-shirt.
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LAB 113 Brighton Ave Allston, MA 02134 (617) 395-4330 labboston.com |
I actually saw this advertisement about a year ago on someone’s myspace page and I have been trying to figure out who they are.
You have to admit the branding is a bit clever. I am digging it!